Coopers Brewery

On average, a new independent brewery opens in Australia every six days. With over 600 independently owned breweries currently spanning the country, Coopers briefed us to create a fun, distinctive and memorable content series to unify the voice of their products for the Independent Brewers Association (IBA) and Dan Murphy’s.

No rules and no restrictions; be as creative as you want. The only mandatories were to ensure the scripts referred to the vital product touchpoints of the Coopers portfolio; that’s it.

With the treatment on repeat, we personified the Coopers portfolio by focusing on the relevant product features of each beer, showcasing them through candid, surprising and relatable moments as we naturally integrated the product to become an extension of our talent.

As a result, we drove special brand recognition and affinity as the series oozed a sense of laid-back boldness and confidence from the Coopers brand.