LEGO

LEGO® DOTS™ x Rachel Burke

To mark the launch of a new, innovative 2D play range, LEGO® DOTS™. We were briefed to shoot and produce a VNR brand film and 14-day ‘Craftorial’ content series to announce an exciting collaboration with one of Australia’s most treasured craft artists, Rachel Burke.

The first DOTS™ range, which includes wearables and functional room decor, is all about providing a blank canvas for children to get creative and have fun. DOTS™ offers a playful new canvas for self-expression and building children’s creative confidence, feelings, ideas, personalities, and essential life-long skills through play using 2D tiles.

Renowned for her vibrant, tactile designs and colourful tinsel wearables, multidisciplinary designer and artistic genius behind @imakestagram, Rachel Burke, is challenging kids to unleash their imaginations while stuck in the confines of their homes during school holidays and COVID-19 lockdowns.

“Self-expression and individuality is something that starts while we’re young and stays with us throughout adulthood, so I’m truly passionate about helping to foster that love of play for kids and adults alike. LEGO® DOTS™ encapsulates the colourful, experimental and playful character that inspires me on the daily, so it’s great to collaborate and give kids the extra special chance to go wild with their imagination and create beautiful works of art along the way.” — Rachel Burke

Children were encouraged to participate in the daily ‘Craftorial’ challenge and share their creations online for the chance to win one of five bespoke DOTS™ inspired jackets created by Rachel Burke.
Play with sound
Play with sound
Play with sound
Play with sound

Next Project