LEGO DOTS
DOT YOUR WORLD with Rachel Burke
To mark the launch of a new, innovative 2D play range, LEGO DOTS. LEGO approached Firme to shoot and produce a brand film and 14-day ‘Craftorial’ content series to announce an exciting collaboration with one of Australia’s most treasured craft artists and Brisbane’s tinsel queen, Rachel Burke.
Renowned for her vibrant, tactile designs and colourful tinsel wearables, multidisciplinary designer, and artistic genius behind @imakestagram, Rachel Burke, is challenging kids to unleash their imaginations through creative play during these school holidays.
The first DOTS range, which includes wearables and functional room decor, provides a blank canvas for children to get creative and have fun. DOTS offers a playful new canvas for self-expression and building children’s creative confidence, feelings, ideas, personalities, and essential life-long skills through play using 2D tiles.
“
Self-expression and individuality start while we’re young and stay with us throughout adulthood, so I’m truly passionate about helping foster that love of play for kids and adults alike. LEGO DOTS encapsulates the colourful, experimental, and playful character that inspires me on a daily, so it’s great to collaborate and give kids the extra special chance to go wild with their imagination and create beautiful works of art along the way.
