Queensland Law Society
Seeking Advice?
As the representative body for the legal profession in Queensland, providing leadership, guidance, and support for more than 13,000 members. Queensland Law Society (QLS) holds specific statutory responsibilities and empowers good lawyers, advocates for good law, and serves the public good by providing a clear and passionate voice for solicitors and the legal profession.
Some things shouldn’t be left to chance, and that is why QLS engaged Firme to create an integrated awareness campaign that encouraged the public to stop looking for advice in all the wrong places, don’t wait until it’s too late, seek real advice and find the right lawyer for your situation.
The inspired campaign featured a vibrant colour palette of varied communications with expressive, eye-catching, good-humoured graphical themes. With media placements targeting TV, billboards, street furniture, buses and digital channels, the campaign exceeding one million unique impressions across Facebook and YouTube and delivered $1.1 million in bonus media value from a $276k investment.
Get the right advice, the first time.
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In summing up. It’s the constitution. It’s QLS. It’s Mabo. It’s justice. It’s law. It’s the vibe.
