Beeline
Surprisingly Simple Home Loans
Home loans aren’t exciting. We get it.
At the heart of it, Beeline understands that buying a house can be daunting. That’s why they’re putting people at ease and making applying for a home loan surprisingly simple.
Using the existing brand attributes and principles, we were tasked with creating an illustrative brand animation to introduce the launch of Beeline, a radically new way to apply for home loans and refinance in the United States.
The brief was to excite users by demonstrating the simplicity of the Beeline application UI and UX and hero the unique product touchpoints like real-time pre-approvals rather than the usual flakey pre-approvals associated with these applications.
Beeline is applying for home loans like never before. So, you can worry less about the process and more about snuggling on the sofa, finding your new local coffee hangout, indulging your love of taxidermy, alphabetizing your record collection — or planning one helluva of a housewarming party.
Suffice it to say; humans will love it — cats will be indifferent, naturally.
There is no need for lipstick or ties to impress anyone. This is less BS and more hell, yes!
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Aside from being talented within a wide range of creative disciplines, the team at Firme were super responsive, detail oriented and really on our wavelength. They deftly coordinated on a tight timeline and nailed a couple of beautiful animations. Who would have thought an international-level agency was just down the road from our office? I am fussy and don’t give 10/10 too often, but I give full marks to Rob and the team.
