Tonic
The Better Way to Pharmacy
Welcome to the age of convenience. In the blink of an eye and the touch of a fingertip, we’re living in the age of new technologies, and the app genie is well and truly out of the bottle.
Tonic needed a series of communications that would increase brand awareness, app downloads and registrations on both iOS and Android devices to secure active and engaged customers to transact. Still, most of all, it must break the model of physically visiting pharmacies.
Why? Because millions of scripts are written by GPs in Australia every day, and millions can’t find the time to fill them.
The brief asked us to reimagine their established brand identity and visual language to appeal to a younger, tech-savvy market by creating a character design and animation to introduce the launch of Tonic, a new convenience app that has reassessed the way you get your prescription medication.
But to change perceptions, we needed to understand them. So, to kick things off, we started with some robust and extensive customer research and qualitative testing to ensure we moved forward confidently.
The result was a brand-new look and feel and the introduction of Jayne, our friendly, fun, and relatable brand character, as she securely delivers your prescription medication, jellybeans, and redefined brand attributes.
The campaign launch extended well beyond the screen to billboards, street furniture and buses, and we got something in the recipe right because the launch was a complete success.
From Nyquil to Nicorette, Tonic brings the pharmacy to you with no hassle and no fuss. It’s your prescription medication, delivered smarter, faster, and directly to your door.
Simply download the free Tonic app, scan your script, and we’ll see you in a jiffy.
